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OTT and CTV Consent
Embed privacy controls in Over-the-Top (OTT) Apps and Connected TV (CTV)
Realize the opportunity of digital advertising and publisher personalization while building trust through consent management.
- Scan your apps for SDKs, trackers, and other digital advertising identifiers
- Capture, store, and signal consent and preferences across devices
- Communicate preferences downstream to vendors or AdTech providers
- Demonstrate Smart TV, OTT applications, and CTV compliance with global privacy laws
Streamline OTT and CTV consent management
Configure your OTT and CTV consent management platform (CMP) to follow global opt-in requirements or use the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR.
Integrate with OTT and CTV platforms to support compliance with the consumer’s right to opt-out of the sharing of personal information and ensure proper opt-outs are communicated to third parties.
Give users the ability to easily exercise their privacy rights – including the right to access or delete data. Automatically discover and respond to rights requests and easily aggregate the subject’s data to action.
Let consumers in the same household individually manage their preferences. Provide them with "cookie-less" experiences by syncing with ID solutions that identify them after consent is given.
Leverage direct API calls and native SDKs of platforms such as Apple TV, Amazon Fire, Roku and more. OneTrust integrations allow you to set and read consent and preferences on any device.
Demonstrate your trust transformation
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